“Enclothed Cognition”:

There's a known psychological phenomenon called enclothed cognition—the idea that what we wear impacts our internal state and sense of self. In dance, this works in a loop: what we wear affects how we feel → how we feel affects how we dance → how we dance affects how we feel → how we feel while dancing affects what we are even willing to wear in the first place. Better Luck is designed with this loop in mind—in a way that prevents a downward spiral. PRETTY KEWL, RIGHT!?